ABB seeks market share

ABB aims to establish a 20% share of the smart home and intelligent building technology market by 2012. At the heart of the plan is the launch of two new initiatives to help boost awareness of the technology and its benefits. The first of these is the creation of an intelligent building team, which will provide customer service and sales support for ABB's range of open platform KNX/EIB products. Headed by James Haigh, general manager for ABB's low voltage products business in the UK, the six-strong team will provide support for both installers and key decision-makers.

The second initiative will help promote the energy-saving potential of smart building controls by providing users of ABB i-bus KNX technology with advice on claiming Enhanced Capital Allowance (ECA) grants. These two initiatives are just part of a wider plan to mirror ABB's success in smart building controls technology in Germany, where it is already one of the main leaders in a market currently worth around £350m.

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